That Ethernet Company. Powered by That Ethernet Guy. A straightforward, honest, wired Ethernet advisor, coder and debugger.

Our
Values
Transparency
You don’t pay us enough to lie to you. We will be diplomatic about it, but being a trusted advisor, something That Ethernet Company takes very seriously, means hard conversations about important things. Want to know what is going on? Just ask. Licensing? Ask. Fee schedule? Ask. Open, honest, direct, diplomatic discussions so you can be confident working with That Ethernet Company.
Innovation
That Ethernet Company gives discounts for coolness. Why? At That Ethernet Company, innovation is the stick that stirs our morning coffee. We have worked on stuff from cars, ATMs, concert light systems and even stuff that ended up on Mars. Coolness is why we all became engineers. That Ethernet Company wants to keep enabling the envelop to be pushed, awesomeness to be created, and some times that means making sure the idea doesn’t die on the vine.
Compassion
From a team of 3 employees to multi-national of 300,000 we treat every design opportunity knowing that the dreams and plans of whole companies could be tied up in the execution and success of this one product. We’ve built products, we’ve been on both sides and it informs the way we look to help first.
Respect
The reason That Ethernet Company was formed was to level the playing field. A 50 unit design deserves the same respect and attention a 50,000,000 unit deserves. Each opportunity could be a major step forward. Some vendors only answer when you have enough sales, or are featured on some Strategic or High Value customers list, but here at That Ethernet Company, we see you. No matter your company or product size.

Our
Background
30 years of just Ethernet
That Ethernet Guy, the engine behind That Ethernet Company, started as contractor, a self-described lab monkey, running tests and pulling cables for the development team at Intel Ethernet. Moving into a full time position, That Ethernet Guy did driver lead, product lead, architect of PXE, Tools lead, people manager, program manager, and customer design enablement. Ending as a Principal Engineer, That Ethernet Guy just might have 1514 sized packets in his blood.
So we made a company out of him. Cheaper than cloning!
Innovation
That Ethernet Guy has patents a plenty, but that’s just the tip of the iceberg. Architect of two major link innovations, one not so public, yet in billions of dollars of SoC chips, and the public PHY SDK by Intel. That Ethernet Guy has had to create new solutions for cars, network appliances, airplanes and plenty of others.
That Ethernet Company is built to innovate.
Skills to pay the bills
That Ethernet Company has code in the Linux kernel, FreeBSD kernel, Intel Data Plane Development Kit (DPDK), Cisco IOS, Blackberry QNX and Juniper JUNOS. Custom OSes and even custom programming languages don’t throw us, we seen it all over 30 years.
Even a driver in Pascal once. Provided custom solution for that too.
Teacher
Every engineer stands on the back of the engineers that came before them. That Ethernet Company tries to grow everyone around us, from recent hire to senior management. Teaching is a key skill that sets us apart. Whether it is about Ethernet technology, Ethernet History, coding, or just being a professional, That Ethernet Company will make your org better.
Our
Home
dougb@thatethernetguy.com
Based near Portland Oregon
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